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Author Shauna

Supporting Local Business During Covid-19 Even during the shelter in place and lockdowns, we saw a surge in sales for those big-box retailers.  Walmart, Target and large grocers have all experienced a sales jump during this pandemic season. According to an article published by Barron’s, on average, these retailers’ stocks are up 11% during an otherwise dismal economy. Costco and Walmart alone are trading for 34 and 24 times estimated 2020 earnings and Kroger is ...
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5 Ways to Get Back on Track in 2020 Sales and marketing should work together like peanut butter and jelly, but sometimes they are more like oil and water.  In this new climate, sales will be the focus for offsetting the deficits that a near halt in the economy created this spring. Start here to find out how you can course correct and get back on track for your sales in 2020. 1. Adjust Your ...
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See How Some Small Creative Business Owners are Thriving During this unprecedented time, communities across the United States are struggling. Faced with rising infection and death rates, healthcare workers and scientists are fighting to keep us safe today and beyond. But in our neck of the woods, there is another battle brewing – the one for small business survival. The need to "pivot" has hit small businesses right between the eyes. Many are struggling to ...
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Marketing lessons from the Great Recession For many in 2020, figuring out how to even come close to making their revised revenue goals may feel like a lost cause.  Hundreds of industries are feeling the sting of lost revenue, lost productivity, and many, unfortunate layoffs. Before you slash your marketing agency and budgets, you may consider some things we've learned from previous downturns. 1. Don’t put all your eggs in one marketing basket Just like ...
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We hope this note finds you well, secured and thriving in your health and business. Fatigue with our current situation has set in all around.  The constant and shocking news cycles and bleak economy predictions give way into frustration, a sense of lack of control and pointless efforts in attempting to predict what Q2 and Q3 hold for our organizations. At StartStrong our tagline is Launching Success Stories.  We believe that every setback can be ...
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  The Traction book by Gino Wickham has changed the model and format for how teams and organizations set productive and achievable goals.  StartStrong has taken the format they have published and customized it for our 2020 goals. Now, I'd like to share it with you. Here's to a productive and successful 2020!   StartStrong VTO 01.17.20      
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This self-review will help you get that promotion and raise.  Don't wait for the dreaded review meeting request. Take the initiative and show the boss who is BOSS!     StartStrong Self Review 2019
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  l I hate starting new jobs.  Hate it.  Though by the looks of my resume you’d think it was a hobby of mine. During my career, there are two things I fear most: being hired and being fired.  In some cases,  you can’t have one without the other but both are mentally and emotionally draining. Being hired can be so exciting.  After you’ve been unhappy in a job, it feels like a God-send to ...
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  In the days of digital music, downloadable tunes and streaming options, today’s savvy listener no longer has to fiddle with the dials on stereos to find the right station or sound quality. Today’s astute listener has an ear for well-mixed tracks and sophisticated audio beds. Taking the Oscar this year for best sound mixing was the film Bohemian Rhapsody. Regardless of your taste in music, the appreciation of the effort, talent, and genius of ...
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  Recently, I was asked,  “What are the essential ingredients that make a successful team?"   Whether it was the word “ingredients” or the fact that my stomach was growling, the analogy to making the perfect dish seemed obvious. Start Strong's Recipe for a 5 Star Team: Talent = meat. This is our main course. The lack of talent is like the absence of meat in the main dish. (I don’t know how you vegetarians do it!) Just ...
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  We all could hear Jerry Jones utter these words around October. All of us, at one time or another, has. Once you realize you have a problem is the first step to overcoming it they say. I’ve found that when I’m not intentional about who and what I need to help solve a problem, I’m not very good at fixing it. Analyzing the situation and taking stock of what’s around you could go further ...
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