See How Some Small Creative Business Owners are Thriving
During this unprecedented time, communities across the United States are struggling. Faced with rising infection and death rates, healthcare workers and scientists are fighting to keep us safe today and beyond. But in our neck of the woods, there is another battle brewing – the one for small business survival.
The need to “pivot” has hit small businesses right between the eyes. Many are struggling to navigate the worlds of curbside food delivery, online shopping carts, and “retail-to-go” formats. But, these creative business owners are thriving.
Business ownership is not for the weak
The path of business ownership and being an entrepreneur is difficult enough in a good economy. It is a courageous and brave endeavor any day of the week. Many are wondering just how they will regain their footing. Dwindling finances, confusion over federal aid and loss of customers keep many business owners up at night.
One thing has been clearly evident – the resolve and resilience of small businesses is ever-present and has never been stronger. These businesses have found a way to create new lines of services and offerings to connect with customers in a way they have never done before. Thinking outside the crate (box) when we are all stuck inside our homes has been the call of their duty.
Covid-19 doesn’t have to kill community, it can create it
Congregating together and enjoying a fine beverage outside of the house is off-limits these days. However, some clever business owners have found a way to raise a glass. Here’s a run-down of how business are innovating in response to the pandemic:
The Bubble Tap is a wine party on wheels! Even though there aren’t many parties happening now their wheels are still in motion. This stainless steel, she-shack inspired, wine on tap concept has taken off like a rocket all over the Dallas area. But now during Covid-19, Dawn McKee has been hosting virtual video happy hours and podcasts focusing on growing their current client base. By promoting the business on Instagram and other social media channels, they are booking parties for the summer and fully expect a packed schedule soon. Additionally, they offered a Customer Appreciation Day on April 18th with a 50% off trailer rental and free Champagne Room Photo Booth to current customers. They are also extending redemption from 6 months to 1 year from the date of purchase. The Bubble Tap is stocked up and ready for bridal showers, baby showers, backyard parties and celebrations that we all know will be coming again soon. Now could be a perfect time to book The Bubble Tap for your new neighborhood friends or upcoming celebrations. They also have a perfect format for social distancing! For more information on The Bubble Tap, contact Dawn McKee firstname.lastname@example.org.
If mobile sipping isn’t for you, bring the tasting home. The Downing on the square in Rockwall, is offering virtual wine flights and tastings. You can purchase a budget-friendly wine tasting for only $20 which comes with a flight of wine, a charcuterie board and a Zoom invitation with their featured sommelier. Not only that, if you order wine from the tasting within a certain time frame you receive even deeper discounts. Securing tickets in advance is best though – they are selling out! The Downing has also created a customized menu to make “Date Night At Home” easy and fun. To support The Downing and secure your next wine tasting, you can contact Jenni at email@example.com.
Last but not least, if traveling bubbly and virtual tastings aren’t your thing, no fear, there is one last alternative. Scout & Cellar Clean Crafted™ wine delivers amazing, high-quality wines right to your door. From Chardonnays to Cabernets they have a perfect blend of price and quality for even the most sophisticated connoisseur. If you’re not ready to venture out but still want a glass of grape, you can place your order at scoutandcellar.com/krystalwells. “My favorite quality in wine is its ability to bring people together. Contact us with your wine questions or you can blaze your own trail! Either way, you’ll have a great glass of wine in the comfort of your own home,” says, Krystal Wells, Associate Director.
Celebrations during Covid-19
Even though we live in these uncertain times, there is really no reason not to raise a glass. Birthdays are still being celebrated, babies are still being born and life and health will continue to prosper. We have a God who is in charge and we know this time will pass. If that isn’t worthy of a toast, I don’t know what is.
The Bubble Tap, The Downing and Scout & Cellars are all going above and beyond to practice safe social distancing and product handling. Them, as well as most local businesses, greatly appreciate your support. Buying gift cards, booking future events or creating new subscriptions all go a long way to keep these (and other businesses) afloat for the foreseeable future.
Parties may be scarce and restaurants empty, but that doesn’t mean our wine glasses have to be.
Cheers to good times ahead.
Shauna Archer is the owner of StartStrong, a virtual marketing agency focused on a strengths-based marketing approach. StartStrong helps companies launch brands, create and execute marketing strategies and deliver the best results from their exceptionally talented staff. Contact StartStrong at firstname.lastname@example.org or www.start-strong.com for more information.